Marketing

Marketing relies heavily on the efficient gathering of accurate data.

We can gather data for market research through both primary and secondary research.

• Primary data is based on research that we conduct ourselves using tools such as surveys, polls, focus groups, and interviews.
• Secondary data is based on research done by others, such as government agencies, market research firms, and trade associations. Examples of secondary sources include statistics and market research reports.

This guide was created to help you find credible secondary data to support your Marketing course work.