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Marketing

Guide for marketing research. Supplemental resources for BA 150 Marketing.

Key Publications

In the ProQuest Central database, click on the drop-down options menu (3 parallel dashes at the top right corner of the page). Go to the "Publications" tab and search for the following titles (and many more):

  • The Wall Street Journal (full text 1984-present)
  • Financial Times (full text 1996-present; delayed 1 month)
  • Barron's (full text 1988-present)
  • Bloomberg Businessweek (1972 - present)
  • Consumer Reports (full text 1996 - present; delayed 3 months)
  • Adweek (full text 2003-present)
  • The Journal of Product and Brand Management (full text 1993-present; delayed 1 year)
  • Chronicle of Higher Education (full text 1988-present; delayed 1 month)

In the Business Source Premier database, go to the "Publications" tab and search for the following titles (and many more):

  • Journal of Marketing Research (full text 1964-present)
  • Journal of Marketing (full text 1936-present)
  • Journal of Marketing Management (1985-present; 15 month delay)
  • Marketing Management Journal (1992-present)
  • Marketing News (1972-present)