LibGuides: Marketing: Consumer Research

Databases

Statista This link opens in a new window
A valuable resource for statistical information, forecasts, market trends, industry reports and infographics, allowing students to easily and quickly find data for term papers, presentations, and dissertations or theses.

Pew Research Center This link opens in a new window
A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. They conduct public opinion polling, demographic research, content analysis and other data-driven social science research. Does not take policy positions.

Data.Census.gov
New platform to access data and digital content from the U.S. Census Bureau, the leading source of quality data about the nation's people and economy.
Nielson Consumer Insights
This website gives some insight into consumer behavior.
American Time Use Survey
Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Facebook User Insights
See how social media users are interacting with products online.
Consumer Reports
Unbiased ratings and reviews for 8500+ products and services.
Consumer Expenditure Survey
Data on expenditures, income, and demographic characteristics of consumers in the United States. Collected by the Census Bureau.