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MBA Comprehensive Exam

MBA Comprehensive Exam - Sample Questions

MBA COMPREHENSIVE EXAM - SAMPLE QUESTIONS 

PLEASE NOTE: THE QUESTIONS LISTED BELOW ARE SAMPLES ONLY. THIS IS A REFERENCE MODEL FOR STUDENTS TO BETTER UNDERSTAND THE QUESTION FORMATTING. EACH SECTION CONTAINS TWO EXAMPLES. THESE EXAMPLES WILL NOT BE INCLUDED IN LIST OF QUESTIONS FOR THE COMPREHENSIVE EXAM. 

Core Business Topics

  1. EXAMPLE: Evaluate the role of innovation in business strategy. How can companies create and sustain a competitive advantage through innovation? Provide examples of businesses that have successfully used innovation as a strategic tool.

  2. EXAMPLE: How does corporate social responsibility (CSR) influence a company’s brand image and consumer loyalty? Discuss the challenges companies face when implementing CSR initiatives and how they can measure the impact of their CSR activities.

Concentrations

General Business

  1. EXAMPLE: How does a business evaluate and manage its brand equity? Discuss the key components of brand equity and how it influences business decision-making and long-term strategy.

  2. EXAMPLE: What are the key elements of effective crisis management in business? Provide an example of how a company can prepare for, respond to, and recover from a crisis.

International Business

  1. EXAMPLE: How do trade agreements impact the international business environment? Discuss the advantages and disadvantages of trade agreements such as NAFTA or the European Union for companies operating across borders.

  2. EXAMPLE: How can a business assess the potential risks and rewards of expanding into an emerging market? Provide an example of a company that successfully entered an emerging market and describe the strategies they employed.

Finance Management, Investment, and Banking

  1. EXAMPLE: How can a business evaluate its financial health using financial ratios? Discuss the most important financial ratios and how they provide insights into a company’s liquidity, profitability, and solvency.

  2. EXAMPLE: How do interest rates impact business investment decisions? Discuss the relationship between interest rates, capital costs, and investment strategies for businesses.

Human Resource Management

  1. EXAMPLE: How do performance management systems contribute to organizational success? Discuss the process of setting performance goals, providing feedback, and evaluating employee performance.

  2. EXAMPLE: What is the role of diversity and inclusion in human resource management? Explain how creating a diverse and inclusive workplace can benefit a business both culturally and financially.

Marketing Management

  1. EXAMPLE: How can a business build and sustain customer loyalty? Discuss the strategies businesses can use to retain customers and foster long-term relationships.

  2. EXAMPLE: What is the role of data analytics in marketing decision-making? Discuss how businesses can use data to identify consumer behavior patterns, improve customer segmentation, and optimize marketing campaigns.

Management Information Systems

  1. EXAMPLE: How does cloud computing impact business operations? Discuss the benefits and challenges of using cloud-based systems for storing and managing business data.

  2. EXAMPLE: How do businesses ensure cybersecurity in their information systems? Discuss the importance of cybersecurity measures and how companies can protect sensitive data from threats and breaches.